SORTD PICK
TYPICAL SHELF
- Made from real tomatoes
- Visible chunks, seeds and herbs
- Richer, more natural flavour
- Highly processed and refined
- May contain additives and preservatives
- Milder taste and uniform texture
We say no to bad choices.
So you never have to.
Sortd is building the Middle East's most trusted commerce platform where every product earns its place through rigorous, scientific and verified quality standards.
No to big brands that cut corners. No to fruit lacking sweetness and crunch. No to eggs that skip lab tests. No to milk with growth hormones. No to veg that arrives wilted and bruised. No to sugar hiding behind other names. No to palm oil dressed up as vegetable oil. No to juice that is mostly sugar syrup.
More choice hasn’t made it easier to buy better.
Choose better
What goes in the basket matters.
We choose products for what is actually in them, not for what the front of the pack says.
See our standard
Choose better. What goes in the basket matters. We choose products for what is actually in them, not for what the front of the pack says.
Know better
Good food starts with a good label.
Every product is checked past the claim — ingredients, nutrition, sourcing and lab results.
What we check
Know better. Good food starts with a good label. Every product is checked past the claim — ingredients, nutrition, sourcing and lab results.
Feel better
Less guesswork. More good food.
No label decoding, no endless comparison. If it is on Sortd, it already passed.
Browse the shelf
Feel better. Less guesswork. More good food. If it is on Sortd, it already passed.Nothing gets listed by default.
Everything here is chosen to meet better standards.
Gate 01Passed
What’s inside the pack?
Gate 02Passed
Does it meet our standard?
- 03
Gate 03Checking…
Can we prove the claims?
- 04
Gate 04Up next
Does it pass our test?
How 'Quality' differs from 'Commercial produce'?
Everything here earned its place.What you'll find on Sortd
Everything here is chosen to meet better standards
Nut butter
Oats
Porridge
Chia seeds
Chips & crisps
Energy bars
Chocolates
Protein bars
Peanuts
Coming next — fresh produce
What we ban and Why?
We banned over 250 ingredients across:
Hidden sugars
- Maltodextrin
- Invert syrup
- Dextrose
- High-fructose corn syrup
Why
Sugar under another name, listed low enough that “sugar” never appears near the top.
Found in
Cereals, flavoured yoghurt, bars, sauces.
Disguised fats
- Palm oil
- Palm olein
- Hydrogenated fats
- Interesterified fats
Why
Hidden behind “vegetable oil”. We ask for the oil, named.
Found in
Biscuits, noodles, spreads, bakery fats.
Growth hormones
- rBST
- rBGH
Why
Raises yield, not quality. Suppliers declare it; we test against the declaration.
Found in
Undeclared or untested dairy.
Artificial sweeteners
- Aspartame (E951)
- Sucralose (E955)
- Acesulfame K (E950)
- Saccharin (E954)
Why
Sweeter and cheaper than sugar. We would rather it were simply less sweet.
Found in
Diet drinks, sugar-free sweets, protein powders.
Synthetic preservatives
- Sodium benzoate (E211)
- BHA (E320)
- BHT (E321)
- Sodium nitrite (E250)
Why
Shelf life is our problem, not yours.
Found in
Soft drinks, bread, cured meats, sauces.
Artificial colours
- Tartrazine (E102)
- Sunset Yellow (E110)
- Carmoisine (E122)
- Ponceau 4R (E124)
Why
Added to make food look like something it isn’t.
Found in
Sweets, soft drinks, icing, savoury snacks.